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Marketing + Communications Agency. Serving Growing Businesses. Toronto-based.

THE EQUATION

YOU + US = GOAL(S) ACHIEVED

Our clients come to us with a goal or goals in mind. We use our expertise & execution capabilties to help achieve them. From bulding newsletters, creating content, and handling social media to mitigating reputational risks, managing change with communications, and crisis response – we stand with you as your partner, advisor, and consultant. That’s what we bring to the equation and to our relationship with you.
Knowledge sets us apart

Research in the field of marketing + communications has delivered great frameworks, methods, and models. We are experts in applying these – listed below – and leveraging them to deliver an advantage to our clients looking to achieve specific goals. We adopt a ‘business-focused & human-centered innovation‘ approach for customers with BHAGs (Big, Hairy, Audacious Goals à la Jim Collins and Jerry Porras).
FRAMEWORKS


  • SWOT Analysis

  • PESTEL Analysis

  • Porter’s Five Forces

  • Marketing Mix Modeling

  • Content Marketing Framework

  • McKinsey 7-S Framework

  • The Coombs 3-Stage Approach

METHODS


  • Customer Journey Mapping

  • Design Thinking

  • Growth Hacking

  • Inbound Marketing

  • Digital Marketing Funnel

  • ADKAR

  • The RepTrak System

  • Crisis Communication Plan

  • Crisis and Emergency Risk Communication

MODELS


  • AIDA Model

  • 4 Ps & 7 Ps of Marketing

  • STP Model

  • Consumer Decision Journey

  • Keller’s Brand Equity Model

  • Kotter’s 8-Step Change Model

  • Lewin’s Change Management Model

  • The Fombrun Model of Reputation Management

  • Reputation Quotient (RQ)

  • Situational Crisis Communication Theory (SCCT)

  • Image Repair Theory

We always find your variables

Research in the field of marketing + communications has delivered great frameworks, methods, and models. We are experts in applying these – listed below – and leveraging them to deliver an advantage to our clients looking to achieve specific goals. We adopt a ‘business-focused & human-centered innovation‘ approach for customers with BHAGs (Big, Hairy, Audacious Goals à la Jim Collins and Jerry Porras).
FRAMEWORKS


  • SWOT Analysis

  • PESTEL Analysis

  • Porter’s Five Forces

  • Marketing Mix Modeling

  • Content Marketing Framework

  • McKinsey 7-S Framework

  • The Coombs 3-Stage Approach

METHODS


  • Customer Journey Mapping

  • Design Thinking

  • Growth Hacking

  • Inbound Marketing

  • Digital Marketing Funnel

  • ADKAR

  • The RepTrak System

  • Crisis Communication Plan

  • Crisis and Emergency Risk Communication

MODELS


  • AIDA Model

  • 4 Ps & 7 Ps of Marketing

  • STP Model

  • Consumer Decision Journey

  • Keller’s Brand Equity Model

  • Kotter’s 8-Step Change Model

  • Lewin’s Change Management Model

  • The Fombrun Model of Reputation Management

  • Reputation Quotient (RQ)

  • Situational Crisis Communication Theory (SCCT)

  • Image Repair Theory

WHAT WE DO

SHOW OFF YOUR PORTFOLIO

Pillar combines smart, modern styling with all the features you’ll need to launch websites of almost any kind. Achieve results faster than ever with the included Variant Page Builder. Pillar combines smart, modern styling with all the features you’ll need to launch websites of almost any kind. Achieve results faster than ever with the included Variant Page Builder.

Live Content Creator

So you like a demo website and you want to add your own data to it? No problem, just select your desired

Massively Dynamic

So you like a demo website and you want to add your own data to it? No problem, just select your desired

Live Website Builder

So you like a demo website and you want to add your own data to it? No problem, just select your desired

Live Website Builder

So you like a demo website and you want to add your own data to it? No problem, just select your desired

    GET TO KNOW US BETTER

    YOUR CREATIVE COLLECTIVE

    Pillar combines smart, modern styling with all the features you’ll need to launch websites of almost any kind. Achieve results faster than ever with the
    included Variant Page Builder. Pillar combines smart, modern styling with all the features you’ll need to launch websites of almost any kind. Achieve
    results faster than ever with the included Variant Page Builder.

    WHAT WE ARE GOOD AT

    OUR EXPERTISE

    The beauty of astronomy is that anybodya can do it. From the tiniest baby to the most advanced astrophysicist, there is something for anyone who wants to enjoy astronomy. In fact, it is a science that is so accessible that virtually anybody can do it virtually anywhere they are. All they have to know how to do is to look up. It really is amazing when you think about it that just by looking up on any given night, you could see virtually hundreds of thousands of stars, star

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